- Oct 5, 2026
- Not disclosed
HubSpot
This page reads HubSpot against Clay, factor by factor, with a source on every claim. Beats Clay on built-in CRM and own verified data; trails on usage-based billing and many data sources.
What HubSpot is
Clay’s 12K-install CRM target now enriches records itself
- Buyers stacked up point tools and now want the data in one place, at a cost they can keep down (HubSpot’s CEO, quoted by Constellation Research).
- Sales and marketing teams want CRM records that already carry revenue, industry, and tech-stack details without hand-filling them.
HubSpot against Clay
Beats Clay on built-in CRM and own verified data; trails on usage-based billing and many data sources.
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Built-in CRM
Whether the deal data lives here, or the tool writes into a CRM somebody else owns. Clay is at 1 of 4, on high evidence. HubSpot is at 4 of 4, on high evidence.
Own verified data
Whether contact data comes from the vendor’s own verified database, so one company stands behind a dead number. Clay is at 1 of 4, on high evidence. HubSpot is at 2 of 4, on low evidence.
Autonomous outreach
Whether the tool works outreach end to end on its own, or hands over a canvas to wire up first. Clay is at 1 of 4, on high evidence. HubSpot is at 2 of 4, on low evidence.
Public pricing
Whether the entry price sits on the public pricing page, or only arrives after a sales conversation. Clay is at 4 of 4, on high evidence. HubSpot is at 4 of 4, on high evidence.
Agents in the plan
Whether AI agents switch on inside the current contract, or arrive as a second line on the invoice. Clay is at 3 of 4, on medium evidence. HubSpot is at 3 of 4, on high evidence.
Public buying signals
Whether the tool watches public activity — GitHub, web visits, job changes — and names the person behind it. Clay is at 2 of 4, on high evidence. HubSpot is at 1 of 4, on low evidence.
Usage-based billing
Whether the bill tracks actions and credits consumed, or multiplies by every seat the team adds. Clay is at 4 of 4, on high evidence. HubSpot is at 1 of 4, on high evidence.
Many data sources
Whether one subscription routes a lookup through several providers until the field fills, or ships a single source. Clay is at 4 of 4, on high evidence. HubSpot is at 1 of 4, on low evidence.
HubSpot’s candidate moves for Clay: six, sorted into eliminate, reduce, raise and create.
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Seat fees for reps who only read the finished list
Seat fees for reps who only read the finished list. HubSpot meters enrichment by credit from $42 per month.
Headline provider counts matter less once records enrich themselves inside the CRM
Headline provider counts matter less once records enrich themselves inside the CRM. HubSpot shipped Breeze Intelligence enrichment on Sep 18, 2024.
Chasing every GTM department thins focus
Chasing every GTM department thins focus. HubSpot fields 8,882 full-time employees to cover that surface, and Clay can’t out-staff it.
Show why each account qualified, not just a filled field
Show why each account qualified, not just a filled field. Reps at Intercom won’t work a list without that reason.
A price the buyer reads without a call
A price the buyer reads without a call. HubSpot publishes a $42-per-month entry price for Breeze Intelligence credits.
Charge only for enrichment that lands a usable field, refunding credits when every provider comes back empty
Charge only for enrichment that lands a usable field, refunding credits when every provider comes back empty. Nobody in this footprint prices that way.
HubSpot’s moves: two dated, newest first.
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Docs state enrichment runs on Starter, Professional and Enterprise, and “Data enrichment does not consume HubSpot Credits.”
- HubSpot
- Oct 5, 2026
- changelog
- Docs state enrichment runs on Starter, Professional and Enterprise, and “Data enrichment does not consume HubSpot Credits.”
“Breeze Intelligence includes data enrichment via more than 200 million buyers and company profiles and contacts in HubSpot Smart CRM.”
- HubSpot
- Sep 18, 2024
- launch
- “Breeze Intelligence includes data enrichment via more than 200 million buyers and company profiles and contacts in HubSpot Smart CRM.”
HubSpot’s facts: six, each with its source.
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Mezzanine, $35M, Nov 2012
“Mezzanine, $35M, Nov 2012”
Unknown: Excerpt is the 10-K cover page
Unknown: Excerpt is the 10-K cover page; no employee count sentence appears.
Unknown: Reported pricing string “”Prices here start at $42 per month for 100 Breeze Intelligence credits, and customers may continue on a pay-as-you-go basis.”” was not found verbatim in this run’s fetched text
Unknown: Reported pricing string “”Prices here start at $42 per month for 100 Breeze Intelligence credits, and customers may continue on a pay-as-you-go basis.”” was not found verbatim in this run’s fetched text.
Yamini Rangan is CEO
“Yamini Rangan is CEO; Constellation Research quotes “CEO Yamini Rangan” on the Breeze launch.”
Breeze Intelligence launched Sep 18, 2024
“Breeze Intelligence launched Sep 18, 2024: “HubSpot launches Breeze AI agents, Breeze Intelligence for data enrichment”.”
Unknown: no reason recorded
Unknown: no reason recorded
HubSpot’s craft read: two observations on how it is built and sold.
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Enrichment comes with the seat, not a data contract
Enrichment comes with the seat, not a data contract: “Data enrichment does not consume HubSpot Credits.”
One in-house data set does the work
One in-house data set does the work — “over 40 firmographic, demographic, and technographic attributes” — not many providers stacked for coverage.
HubSpot’s confidence: multiple independent sources, fetched live, agree.
- Sources, confirmed
- Independent, confirmed
- Recent, confirmed
- Agreement, confirmed
HubSpot’s own marketplace lists Clay at 12K installs: “Clay connects to 150+ data providers and AI web research to automatically enrich and update your HubSpot contacts and companies” — proof the two are bought together.
HubSpot’s own launch post for Breeze Intelligence: “Powered by over 200 million company and buyer profiles that’s continually refreshed”, with “over 40 firmographic, demographic, and technographic attributes” — the complement absorbing the enrichment job.
Clay’s own integrations page names HubSpot under CRMs, alongside Salesforce, Pipedrive, Dynamics 365 CRM, Close and Attio.
Enrichment ships with the CRM subscription rather than as a data contract: “Use data enrichment to automatically populate property values”, available on Starter, Professional and Enterprise across hubs, and “Data enrichment does not consume HubSpot Credits.”
Disambiguation only: contracting entity is “HubSpot, Inc., Two Canal Park, Cambridge, MA 02141, U.S.A.”, with regional entities such as “HubSpot Ireland Limited”.
Independent, non-affiliated trade press (Constellation Research, Larry Dignan). Establishes the launch and the enrichment job: “Breeze Intelligence includes data enrichment via more than 200 million buyers and company profiles and contacts in HubSpot Smart CRM.” Names Yamini Rangan as CEO.
Second independent, non-affiliated trade press (CX Today, Rebekah Brace); not a comparison page. Carries the only literal price string verified this run and describes enrichment filling CRM records with revenue, industry, and technology details for sales, service, and marketing teams.
Primary SEC filing (self-filed, independently hosted). Confirms registrant “HubSpot, Inc.”, Delaware incorporation, “As of December 31, 2025, we had 8,882 full-time employees.” and “In 2025, our total revenue was $3.1 billion.”
Fetch returned the page title “Marketing Software Pricing | HubSpot” and no body text, so no price or hero line can be verified from the vendor’s own page this run.