- Oct 5, 2026
- Not disclosed
11x
This page reads 11x against Clay, factor by factor, with a source on every claim. Beats Clay on autonomous outreach and public buying signals; trails on public pricing and usage-based billing.
What 11x is
“Digital workers, Human results”
- The buyer picks a vendor “willing to build with us, experiment, and learn what works” over a finished product.
- The buyer wants a new lead called back before it goes cold — 11x names its live demo scenario “Speed-to-Lead”.
11x against Clay
Beats Clay on autonomous outreach and public buying signals; trails on public pricing and usage-based billing.
Skip the steps
Autonomous outreach
Whether the tool works outreach end to end on its own, or hands over a canvas to wire up first. Clay is at 1 of 4, on high evidence. 11x is at 4 of 4, on high evidence.
Public buying signals
Whether the tool watches public activity — GitHub, web visits, job changes — and names the person behind it. Clay is at 2 of 4, on high evidence. 11x is at 3 of 4, on high evidence.
Own verified data
Whether contact data comes from the vendor’s own verified database, so one company stands behind a dead number. Clay is at 1 of 4, on high evidence. 11x is at 1 of 4, on medium evidence.
Built-in CRM
Whether the deal data lives here, or the tool writes into a CRM somebody else owns. Clay is at 1 of 4, on high evidence. 11x is at 1 of 4, on medium evidence.
Many data sources
Whether one subscription routes a lookup through several providers until the field fills, or ships a single source. Clay is at 4 of 4, on high evidence. 11x is at 3 of 4, on medium evidence.
Agents in the plan
Whether AI agents switch on inside the current contract, or arrive as a second line on the invoice. Clay is at 3 of 4, on medium evidence. 11x is at 2 of 4, on low evidence.
Usage-based billing
Whether the bill tracks actions and credits consumed, or multiplies by every seat the team adds. Clay is at 4 of 4, on high evidence. 11x is at 2 of 4, on low evidence.
Public pricing
Whether the entry price sits on the public pricing page, or only arrives after a sales conversation. Clay is at 4 of 4, on high evidence. 11x is at 0 of 4, on high evidence.
11x’s candidate moves for Clay: nine, sorted into eliminate, reduce, raise and create.
- 2
- 2
- 3
- 2
Skip the steps
Drop the headcount-replacement pitch
Drop the headcount-replacement pitch. 11x promises to “Scale pipeline faster than you can hire”; Clay’s buyers keep reps and want them selling.
Cut demo-gated access
Cut demo-gated access. 11x runs no pricing page and no self-serve signup, so an ops buyer can’t try anything before a call.
Reduce the provider-count headline
Reduce the provider-count headline. 11x courts the same RevOps buyer by naming one outcome, pipeline, not a tally of data vendors to wire up.
Reduce build-it-yourself setup
Reduce build-it-yourself setup. 11x offers a 20-minute demo that configures Julian on the buyer’s own scenarios; Clay’s spreadsheet asks ops to assemble plays.
Raise price legibility
Raise price legibility. 11x publishes no price and no pricing page, so a number the buyer reads without a call becomes the differentiator.
Raise vendor continuity
Raise vendor continuity. 11x named a new CEO in May 2025 when its founder stepped down; buyers staking a channel want stability proof.
Raise why-it-qualified evidence
Raise why-it-qualified evidence. 11x’s homepage sells outcomes — “Digital Workers, Human Results” — and never shows the reason a contact got picked.
Pay per booked meeting, not per seat or credit
Pay per booked meeting, not per seat or credit — nobody in this footprint prices on the outcome they advertise.
A record where the agent’s research, its source, and its date ride along with every send, so the rep can inspect it
A record where the agent’s research, its source, and its date ride along with every send, so the rep can inspect it.
11x’s moves: two dated, newest first.
Skip the steps
CTO Prabhav Jain is CEO
- 11x
- May 5, 2025
- leadership
- Founder Hasan Sukkar is CEO
- CTO Prabhav Jain is CEO; Sukkar becomes “non-executive chairman”
$50M Series B led by Andreessen Horowitz, $74M total raised
- 11x
- Nov 12, 2024
- funding
- $24M Series A led by Benchmark
- $50M Series B led by Andreessen Horowitz, $74M total raised
11x’s facts: six, each with its source.
Skip the steps
“$70M+ raised from a16z and Benchmark”
““$70M+ raised from a16z and Benchmark””
Unknown: no reason recorded
Unknown: no reason recorded
Unknown: no reason recorded
Unknown: no reason recorded
Prabhav Jain, formerly CTO, is CEO
“Prabhav Jain, formerly CTO, is CEO; founder Hasan Sukkar stepped down in May 2025 and became “non-executive chairman””
Unknown: no reason recorded
Unknown: no reason recorded
“Digital workers, Human results”
““Digital workers, Human results””
11x’s craft read: four observations on how it is built and sold.
- 1
- 2
- 1
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The demo talks back
The demo talks back. Pick a voice and a scenario, then phone the agent in-browser before giving a name.
Every path to buying ends at a demo form
Every path to buying ends at a demo form. The pricing page returns HTTP 404, so nobody can self-serve a number.
A March 2025 report flagged customer-logo misrepresentation and retention trouble
A March 2025 report flagged customer-logo misrepresentation and retention trouble. The founder-CEO stepped down weeks later.
Headcount framing runs the whole page
Headcount framing runs the whole page. The buttons read “Hire Alice” and “Hire Julian”, not “start free”.
11x’s confidence: multiple independent sources, recency unconfirmed, agree.
- Sources, not confirmed
- Independent, confirmed
- Recent, not confirmed
- Agreement, confirmed
Hero frames headcount, not coverage: “Digital workers, Human results”, with calls to “Hire Alice” and “Hire Julian”. Stats sit below the fold (“1.5x increase in qualified meetings”); register read is inferred intended appeal.
Independent press (TechCrunch, republished). Establishes founder Hasan Sukkar stepped down as CEO, CTO Prabhav Jain replaced him, Sukkar became “non-executive chairman”; confirms $24M Series A led by Benchmark and $50M Series B led by Andreessen Horowitz, “over $70 million” total; notes March 2025 reports of customer-logo misrepresentation and retention problems.
Independent trade press. Establishes the $50M Series B led by Andreessen Horowitz, $74M total raised, and that 11x sells to sales and sales-operations teams via digital workers Alice (SDR) and Jordan (phone). Headcount and pricing not disclosed.
Returned HTTP 404 this run, so no vendor-stated price is available to quote.